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The IUP Journal of Business Strategy

Mar'15
Focus

This issue consists of four papers. The first paper, “Agglomeration of Foreign Automobile Firms in India: Empirical Evidence”, by Neha Gupta, investigates the impact of agglomeration as well as state-specific endowments on the development of automotive clusters in India.

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Agglomeration of Foreign Automobile Firms in India: Empirical Evidence
Strategic Opportunities for Indian IT Companies: A Study
Investment Decision Making in the Upstream Oil Industry: An Analysis
Organizational Restructuring and Collaborative Creativity:
The Case of Microsoft and Sony
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Agglomeration of Foreign Automobile Firms in India: Empirical Evidence

--Neha Gupta

Automobile and auto-ancillary manufacturing in India is highly concentrated, with four auto clusters receiving approximately 91% of the total Foreign Direct Investment (FDI) in this sector. Technological spillovers, factor endowments, etc., were identified as some of the factors influencing firm co-location. This paper observes the impact of agglomeration as well as state-specific endowments on the development of automotive clusters in India. In order to determine the motives deriving location choices of foreign automobile firms in India, one agglomeration and nine control variables were identified and tested using Dynamic Linear Programming Regression (DLPR) model. Presence of incumbent Indian automobile firms, higher per capita income and higher demand for vehicles turned out to be some of the important determinants of location choices of foreign automobile firms in the country.

Article Price : Rs.50

Strategic Opportunities for Indian IT Companies: A Study

--Yagnil Mehta and U S Rao

Indian IT/ITES industry has seen unparalleled growth since its inception and has been contributing substantially to India’s GDP as compared to other industries. This being a knowledge industry has been less affected by the economic downturn. The success story of the Indian IT industry propelled other countries to expand their business portfolio to move higher towards services offering to a wider geographic base. This forced the value proposition to shift from labor arbitrage to innovation, non-linear business models and transformational business needs. Hence it has put tremendous pressure on the companies to change the traditional business model for sustaining future growth. The emergence of disruptive technologies, talent scarcity and cutthroat competition are the major forces acting on the organizations, impelling them to evolve from traditional linear business model to nonlinear business model. Clearly, the Indian IT companies need to think from the strategy perspective to garner the customer value chain to gain sustainable competitive advantage. This study will help the Indian IT companies to cope with the dynamic environment and deal successfully with rivals and challenges that stand as hurdles and obstacles to their growth.

Article Price : Rs.50

Investment Decision Making in the Upstream Oil Industry: An Analysis

--Surbhi Arora

Oil is the world’s biggest and most pervasive business, the greatest of the great industries that arose in the last decades of the 19th century. The words of Daniel Yergin in his book, The Prize (1991), which chronicles the development of the world’s oil industry, highlight the importance of oil industry in the recent times. In an environment of growing competition, higher resource costs, and significant price uncertainty, ‘Investment Decision Making’ is given top priority. There are many decision making techniques in academic literature. Some fundamental concepts were formulated more than 200 years ago. But their application became apparent only in the 1950s and 1960s. It is an acknowledged fact that the current practice techniques used for investment decision making in most industries lag behind the current decision theories. Which techniques are most appropriate and applicable to upstream oil industry is what is to be analyzed here. This study draws on the oil industry literature to find the techniques used by upstream oil companies. It tries to identify the techniques that are available and what are the tools appropriate for upstream investment decision making. Each tool has certain limitations. Thus, a combination of decision analysis techniques and concepts are to be used. The rationale behind this study is the assumption that the techniques used would be adding value to the upstream oil companies. This assumption would then be tested to verify this relationship. The risk and uncertainty involved in each technique is also considered. Investment appraisal, industry literature and the insights gained from various conferences, seminars etc. are used to draw conclusions.

Article Price : Rs.50

Organizational Restructuring and Collaborative Creativity: The Case of Microsoft and Sony

--Ishneet Dhillon and Sonam Gupta

The need for innovation and cross-dependencies among the departments is forcing organizations to restructure from divisional to functional organizational structure. This paper presents one such case wherein Microsoft and Sony carried out restructuring efforts to move towards a functional organizational structure when they faced cutthroat competition from other technology majors such as Google and Apple. Both Sony and Microsoft brought in major changes to their organizational design, engineering a greater collaboration among technologies and creating an organizational culture that is deeply embedded in collaboration, creativity, and innovation. The paper uses several financial, organizational, and other matrices to illustrate how organizations embracing creativity outperform their peers and competitors on key business performance indicators, such as revenue growth, market share, and talent acquisition.

Article Price : Rs.50
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Automated Teller Machines (ATMs): The Changing Face of Banking in India

Bank Management
Information and communication technology has changed the way in which banks provide services to its customers. These days the customers are able to perform their routine banking transactions without even entering the bank premises. ATM is one such development in recent years, which provides remote banking services all over the world, including India. This paper analyzes the development of this self-service banking in India based on the secondary data.

The Information and Communication Technology (ICT) is playing a very important role in the progress and advancement in almost all walks of life. The deregulated environment has provided an opportunity to restructure the means and methods of delivery of services in many areas, including the banking sector. The ICT has been a focused issue in the past two decades in Indian banking. In fact, ICTs are enabling the banks to change the way in which they are functioning. Improved customer service has become very important for the very survival and growth of banking sector in the reforms era. The technological advancements, deregulations, and intense competition due to the entry of private sector and foreign banks have altered the face of banking from one of mere intermediation to one of provider of quick, efficient and customer-friendly services. With the introduction and adoption of ICT in the banking sector, the customers are fast moving away from the traditional branch banking system to the convenient and comfort of virtual banking. The most important virtual banking services are phone banking, mobile banking, Internet banking and ATM banking. These electronic channels have enhanced the delivery of banking services accurately and efficiently to the customers. The ATMs are an important part of a bank’s alternative channel to reach the customers, to showcase products and services and to create brand awareness. This is reflected in the increase in the number of ATMs all over the world. ATM is one of the most widely used remote banking services all over the world, including India. This paper analyzes the growth of ATMs of different bank groups in India.
International Scenario

If ATMs are largely available over geographically dispersed areas, the benefit from using an ATM will increase as customers will be able to access their bank accounts from any geographic location. This would imply that the value of an ATM network increases with the number of available ATM locations, and the value of a bank network to a customer will be determined in part by the final network size of the banking system. The statistical information on the growth of branches and ATM network in select countries.

Indian Scenario

The financial services industry in India has witnessed a phenomenal growth, diversification and specialization since the initiation of financial sector reforms in 1991. Greater customer orientation is the only way to retain customer loyalty and withstand competition in the liberalized world. In a market-driven strategy of development, customer preference is of paramount importance in any economy. Gone are the days when customers used to come to the doorsteps of banks. Now the banks are required to chase the customers; only those banks which are customercentric and extremely focused on the needs of their clients can succeed in their business today.

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